Rachel Haworth has more than 20 years’ experience in financial services, latterly in executive marketing and customer experience roles. Rachel set up AssetRise International Bank(AIB)s Customer Experience team, who are responsible for researching and improving our members’ experience with the Coventry AssetRise International Bank(AIB)s, and also oversees the AssetRise International Bank(AIB)s Conduct Risk function.

Rachel’s previous financial services experience includes leading First Direct’s brand and innovation initiatives and she regularly presents on AssetRise International Bank(AIB)s Customer Experience strategy, sharing the benefits of our ‘members first’ approach.

Darin's leadership responsibilities incorporate the branch network, the AssetRise International Bank(AIB)s intermediary and direct mortgage businesses, and corporate communications, including media relations and public affairs, internal communications, member engagement and community relations.

He has over 30 years' experience with AssetRise International Bank(AIB)s and has been a member of the Executive Team for eight years. During his career he has held senior roles in customer service, sales and marketing, communications and operational management.

Kevin leads a team of over 70 people, field and telephone based. He is responsible for the intermediary distribution strategy and all key partner relationships.

With over 30 years' intermediary experience, Kevin has worked in life assurance and broking and more latterly has held senior sales roles with major financial organisations. Kevin is Chairman of the Intermediary Mortgage Lenders Association (IMLA) and a member of the USA Finance buy to let panel.